Did you know that the Stedman® brand was founded more than six decades ago in the USA? Back in 1953, the Stedman Manufacturing Company, based in Asheboro, North Carolina, started manufacturing sportswear and undergarments for men and boys. Now, more than 60 years later, we are proudly following in the footsteps of our founders and continue to further develop their ideas.
Four basic products were introduced at the European market launch in Paris on 18 September, 2001: Classic-T, Junior Classic-T, Comfort-T and Polo. The product portfolio grew quickly as awareness of the brand increased. Today, Stedman® is one of the most successful European brands, providing top-quality promotional clothing at attractive prices. The current 2019 collection comprises 141 styles for men, women, juniors and children: from T-shirts, polo shirts and sweatshirts up to fashionable sportswear!
Our development department is constantly in touch with the market and researching important new advances and innovations in the areas of materials, colours, shapes, forms and cuts. We pick up on the latest trends in the retail sector and tailor them to the promotional wear segment. For example, the new “Stedman® Stars” collection was launched in early 2014. This new line features styles that are inspired by retail and fully meet the high standards for modern promotional wear at the same time: Optimal fits and cuts, bright colours and new material compositions offer a perfect base for textile finishing.
The new Stedman® Stars and Stedman® Active styles do not have printed or sewn-on neck labels – only a small size label on the collar; the care label is sewn into the side seam. This gives our customers the widest possible range of design options for “private labelling”.
The demand for stylish sportswear and functional clothing has been growing steadily, especially in recent years. In many cases, plain sport T-shirts no longer meet today’s requirements. Consumers increasingly want fashionable, modern cuts, in-trend colours and high-quality functional materials.
Our “sporty” response to this high demand was to launch the “Stedman® Active” collection at the beginning of 2013! Featuring trendy sports styles ranging from Active Sports T-shirts made with moisture-wicking ACTIVE-DRY° polyester and casual Active Sweat Hoodies up to lightweight, breathable Active Fleece products, this collection successfully caters to the increasing demand for high-quality, functional sports and outdoor clothing.
But that was just the start: In summer 2014, we added even more styles to the successful Stedman® Active collection, including seven pieces made with the super stretchy, breathable "bird eyelet" mesh fabric. With a total of 54 fashionable Active styles in 17 bright colours and made from a variety of functional materials, the Stedman® Active collection offers the ideal basis for active sports promotion!
Even early on during the design phase of new Stedman® styles, we already focus intensively on the needs and requirements of our customers, who are primarily purchasing items for promotional purposes. Accordingly, the suitability of the basic materials with respect to textile finishing plays a particularly important role at Stedman®. For example, we make sure there are no obstructing, unwanted seams or darts in the printable areas. In addition, we test all products in advance to determine the optimum finishing options. In cooperation with our manufacturers, we are continuously further developing our basic materials in order to provide consistently excellent products.
We demand the best quality for our Stedman® cotton products as well. We use only high-quality, ring-spun cotton yarns for production. These yarns are much softer and more skin-friendly than cheaper, rough open-end yarns, and because ring-spun fibres have a higher density, they are also stronger and more durable. There are several other advantages as well, including a more even and smooth appearance of the fabric, which in turn provides a better base for textile finishing.
For the Stedman® Stars collection, "full-feeder" technology is used to process combed ring-spun cotton thread together with elastane thread, which ensures even distribution of elastane across the entire surface of the fabric. The result is a soft and supple fabric with extremely high wearing comfort, excellent shape retention, and a very smooth surface that is ideally suited for textile printing.
Today's business world demands that we provide ever better products and services at competitive prices. And acting responsibly and ethically is just as crucial. Integrity and compliance with the regulations and standards that govern our global business sphere are therefore essential. At Stedman®, we are aware of our responsibility and act accordingly. For us, sustainability is not just a trend, it has been a firmly established part of our business ethics code right from the start.
Stedman® is committed to global environmental protection through our ecologically responsible management and operations. We strive to continuously improve our environmental footprint by conserving resources, reducing waste, and using water, energy and raw materials as efficiently as possible.
Our CSR (Corporate Social Responsibility) team monitors and inspects the production facilities to ensure compliance with our high standards regarding working conditions and social and environmental issues. We do NOT work with subcontractors, because we want to assure optimal quality control. The CSR team carefully and diligently screens our manufacturers’ occupational safety policies and practices on a regular basis.
Our clothing and accessories comply with the requirements of the OEKO-TEX® Standard 100. Furthermore we trade in accordance with the prescriptions of the Business Social Compliance Initiative (amfori BSCI). The principles, requirements and regulations are considered extremely important and are strictly implemented by our company and our business partners.
Stedman® GmbH is one of the top five suppliers of high-quality promotional textiles in Europe. With its successful Stedman® brand, the company offers an extensive portfolio of printable t-shirts, sweatshirts, polo shirts and other casual wear. Based in Aachen, Germany, and with a warehouse in Ghent, Belgium, the company enjoys a strong market presence in 40 countries.